AZTEC
Role: Wordmark Design
Year: 2025
CREDITS
Client: UME and Aztec
Strategy: Eve Smith Davies, Jee Chang
Brand Identity: Sneha Sankar
Website Design: Christie Ha, Sania Saleh, Amie Colosa, Ashley Maguire
Motion Design: Brad Feeser
Carrie Mariani, Maggie Carr
Rachel Flahive, Sisley Wang
Images: Sneha Sankar, UME Design
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Aztec is the blockchain that mastered the privacy problem, that created the breakthrough that everyone in crypto has been waiting for.
Aztec’s rebrand marks the start of a new renaissance—powered by privacy, driven by builders. The identity blends historic and futuristic visual cues to reflect Aztec’s evolution from cryptographic innovators to ecosystem enablers.
The custom wordmark weaves together eras of human progress—from calligraphy to computing. It is composed of five distinct letter styles, each drawing from a unique typographic tradition. The intent was to give every letter its own identity, the stylistic construction is deliberately curated to blend historical references with contemporary design sensibilities. A different tool was used for each letter, showcasing the polyvalent spirit of Renaissance craftsmanship, together in a deliberate cacophony to form a bold, maximalist brand.