SHARP EARTH DEVANAGARI
Role: Typeface Designer
Year: 2021–2024
CREDITS
Type Director: Lucas Sharp
Designers: Anagha Narayanan, Arya Purohit
Font Engineer: EkType
Images: Sharp Type Co.,Anagha Narayanan
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Sharp Earth is a multi-script sans serif typeface spearheaded by Lucas Sharp and drawn in collaboration with a team of local experts from around the globe. As a contemporary expression of the international style, Sharp Earth is unified by a forward-looking aesthetic paradigm that has been drawn by and for a truly global design culture. Sharp Earth doesn’t neatly exist in any single sub-genre of the Sans Serif pantheon. Rather, it brings together core aspects of disparate sub-genres of sans serif type that share an emphasis on warmth, pragmatism, and utility.
The meticulous design process involved studying Devanagari signage, calligraphy manuals, and book covers, alongside a thorough examination of Sharp Earth Latin's stylistic nuances. The result is a craftfully executed script that mirrors Sharp Earth’s overall warmth, approachability, and groundedness while translating certain key stylistic quirks—such as the Latin’s ink traps, top-heavy Grotesk proportions, and geometric terminals—into a new context.